febrero 8, 2023
Interview: Fender CEO Andy Mooney on the company's big plans to shake up home recording, huge challenges and why it's been successful reaching a new generation of guitar players

Interview: Fender CEO Andy Mooney on the company’s big plans to shake up home recording, huge challenges and why it’s been successful reaching a new generation of guitar players

In 2017 The Washington Post (opens in new tab) wrote about the ‘slow, secret death of the electric guitar’. Fender CEO Andy Mooney spent the next two years proving that headline wrong in his leadership of the guitar giant. But even he couldn’t see what was coming. 

In 2020 Fender has had its biggest ever year for sales. While the pandemic was bad news for many, it created an upswing in people picking up or returning to the acoustic and electric guitar during lockdowns. The company responded beyond the traditional supply and demand of stock; offering its Fender Play online learning service free for the first three months. A million people took it up on the offer. 

A semi-pro guitar player before he moved to the US from the UK, Andy combines a love for Leo Fender’s legacy as a passionate fan with an ambitious vision of how he can carry it forwards as the company’s CEO. Fender Play and the success the Fender has had in reaching a new generation of musicians has shown how effective that combination can be. But as we find out in our talk when he visited Fender’s UK HQ in London recently, Fender has big plans elsewhere too. 

Fender

(Image credit: Future)

Never say never, but I don’t see a lot of compelling reasons to return to NAMM in its current format

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